The company is driven by Amanda Lawson; an industry powerhouse known for her honest, friendly approach, and her ability to deliver stand out content across a multitude of platforms.

Throughout her career, Amanda has created, managed and delivered all aspects of production successfully for some of the world’s leading brands and organisations most notably as Head of Production Operations for ITV Sport and as Director of Production for UFC where she led all content initiatives and live broadcasts across EMEA. 

Her role as Global Head of Content for Gfinity cemented her reputation as an innovative producer of competitive gaming and she was the creative lead across a multitude of high profile esports contracts.

She brings to Hang Loose a serious black book of global contacts and extensive experience working with sport federations, promoters, agencies, brands, OTT platforms and networks.

Amanda thrives on building and maintaining long-standing relationships with clients and industry experts. That, teamed with 25 years’ experience delivering the highest quality productions, makes Hang Loose a stand-out agency for client satisfaction and high-end content.

Amanda Lawson, Hang Loose

Her role as Global Head of Content for Gfinity cemented her reputation as an innovative producer of competitive gaming and she was the creative lead across a multitude of high profile esports contracts.

She brings to Hang Loose a serious black book of global contacts and extensive experience working with sport federations, promoters, agencies, brands, OTT platforms and networks.

Amanda thrives on building and maintaining long-standing relationships with clients and industry experts. That, teamed with 25 years’ experience delivering the highest quality productions, makes Hang Loose a stand-out agency for client satisfaction and high-end content.

Sport

The depth of experience working across sports broadcasts is what makes the Hang Loose collective unique.

From heading up production operations across major sporting events including 3 FIFA World Cups, 3 UEFA European Championships and 2 Rugby World Cups to overseeing all content initiatives for UFC across EMEA, we understand every element of the production process from planning through to execution.

Outside of the live we thrive on producing ground-breaking support programming and digital content to drive viewership and maximize engagement.

We have worked across multiple sports both mainstream and niche and like every great athlete, we relish new challenges and deliver outstanding results.

Esports

Our mission is to showcase the greatest moments in esports and gaming and to shine a spotlight on the stories behind the trailblazing teams and individuals who are captivating fans around the world.

We are not new to esports. We have been producing esports content for over 8 years and in that time have delivered hundreds of broadcast hours and original content. Not only do we understand the games but most importantly, we understand the diversity of the gaming community and ensure we never fail to deliver authentic and entertaining content around the games they are so passionate about.

We have extensive experience producing content across multiple game genres and have delivered live streams and support programming for some of the World’s leading brands and publishers including Microsoft, Activision, Formula 1, EA Sports, Premier League, Red Bull, Amazon and HP Omen.

Our game credits include FIFA, Call of Duty, Street Fighter, Halo, F1, Forza, CS:GO, Valorant, Rocket League and NBA 2K to name but a few.

How we can help?