Red Bull League of Its Own Paris
Red Bull’s biggest gaming event to date featuring the world’s most watched game with the most revered team on the planet taking centre stage in Paris, expectations were high for Red Bull League Of It’s Own and it didn’t disappoint.
PROJECT DETAILS
This was our first time producing a League of Legends tournament plus we were tasked with delivering a simultaneous stream in French and English.
Partnering with a local OB provider, the Hang Loose team built one combined technical infrastructure which enabled the creation of a world feed along with the English and French streams. We deployed 27 cameras around the vast Accor Arena which included a 45ft MovieBird and 5 separate RF channels. Both French and English presentation was onsite and our French MC seriously delivered on the hype for each of our team intros.
This event smashed records with 4.4m live hours watched across Twitch, YouTube and with a peak viewership of 612k – a new high for a Red Bull gaming event.
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