Amazon Music: One Take featuring Fortnite

A highly energetic and entertaining fusion of music and gaming racking up a total of 4M+ views.

PROJECT DETAILS

Hang Loose were tasked with producing a 3 part series to showcase Amazon Music’s +44 music platform which saw rappers paired with gamers to take on music-centric challenges on custom-built Fortnite maps.

Due to the hectic schedules of our talent, this entire series was produced remotely, with our hosts Yung Filly and Leven 2K presenting from the comfort of their own homes and our rappers and gamers pairing up “virtually” to compete in this music-themed Fortnite tournament.

Gaming has a beautiful way of blending the world’s of music, fashion, sport and entertainment. Amazon Music: One Take was a perfect example of how a brand can use a game to maximise exposure across different sectors of modern culture and increase awareness of their music platform.

Total Views – 4M+

TikTok Reach – 4.7M

Instagram Reach – 3.98M

Twitter Reach – 1.45M

Twitch Reach – 1.1M

YouTube Reach – 576.5K

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Copyright 2024 Hang Loose Media Group Ltd. Company No. 13649750. Registered Address: West Wing, The Hop Exchange, 24 Southwark Street, London SE1 1TY

Copyright 2024 Hang Loose Media Group Ltd. Company No. 13649750. Registered Address: West Wing, The Hop Exchange, 24 Southwark Street, London SE1 1TY