Sunderfolk
To fuel the anticipation of Dreamhaven’s new game release, a carefully selected group of RPG game enthusiasts descended on Düsseldorf in Germany to participate in an exclusive “Gogglebox style” shoot where they were invited to play Sunderfolk for the very first time and test out the mechanics of the game.
PROJECT DETAILS
Our remit was to film different groups of influencers exploring the world of Sunderfolk for the very first time and to capture the fun and the emotion the game evokes as they play.
Our deliverables: 10 x Influencer Videos and 1 Event Promo.
Two sets were designed and built in a hotel space in Düsseldorf to resemble stylised gaming basements. The HL team were responsible for lighting them for broadcast and building the technical infrastructure to capture the players reactions and record their gameplay.
The client wanted their reactions to be as natural as possible so we deployed 2 crews to capture the action from each sofa set and subtly produced the influencers to ensure they enjoyed their time on the game and weren’t put off by our cameras.
We also ensured we captured soundbites from each of the participants offering their feedback on the game, what they loved and what they felt about their experience. This footage was used by our client to not only adjust or evolve certain elements of the game but once edited into bitesize features, these were posted across the influencers platforms to build anticipation amongst the community ahead of the games release.
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