Disney Tron: Ares
We brought The Grid to life in London leading the full creative and event management for Disney’s Tron: Ares UK Sneak Peek Event; an immersive film launch that transformed Piccadilly Circus into the Tron universe.
PROJECT DETAILS
From Jared Leto standing on the edge of Piccadilly Lights, to a fully-fledged Light Cycle, to the Nine Inch Nails soundtrack pulsing through a projection-mapped Grid, every element was designed to blur the line between cinema and reality.
To support the launch we hosted a twilight rooftop red carpet making the stars of the film shine against a spectacular London backdrop.
The headline-grabbing moment of the night was co-ordinating the rooftop stunt with Jared Leto who walked out onto the very edge of the roof, above the iconic screens. As our drone pulled back, it revealed a spectacular anamorphic Tron takeover across the entire Piccadilly Lights canvas, much to the delight of the fans who had gathered below.
The activation brought together celebrities, media and fans in a spectacle that placed them inside the world of Tron: Ares and created the headlines and the stories to support the UK launch of the movie.
The following week saw us deliver the multimedia screening of Tron: Ares at Cineworld, Leicester Square, where influencers and guests got the chance to climb onto the Light Cycle and capture some iconic Tron photo opps before sitting back to enjoy the movie.
