EA SPORTS F1 24 Miami

An entertaining sim racing showdown set against the backdrop of Miami, Miami Search provided the perfect blend of celebrity fun and exclusive F1 24 race action as F1 took on NFL in the “race before the race.”

PROJECT DETAILS

To celebrate the launch of EA Sports F1 24 and in the week leading up to the Miami GP, EA Sports commissioned Hang Loose to build out their Miami Search event with only 3 weeks to make it happen.

Thanks to our strong network in the US, we took care of location scouting, venue management, logistics, branding, set build and production and all within the deadline. Shot at the 1111 garage in Miami, and hosted by Sibley Scoles, we welcomed Carlos Sainz and Bianca Bustamante to Team F1 and Miami Dolphins stars Jalen Ramsey and Jaylen Waddle to Team NFL. The pairs battled it out in a 2 lap sim race around the Miami track whilst being thrown a fair few curveballs along the way.

This was a multi-camera shoot, shot in a 2 hour window with talent, edited into a 30 minute feature and released 48 hours later across EA & F1 channels.