EA SPORTS F1 24 Monaco

An action-packed celebrity sim race shot live from L’espace Leo Ferre in the heart of Monaco, this 60’ show was the perfect blend of game play and entertainment and provided the perfect aperitif to the real F1 race at the weekend.

PROJECT DETAILS

After the success of Miami Search, Hang Loose were commissioned to deliver EA F1 24 The 10 Racers from Monaco ahead of the GP to showcase the F1 24 game prior to launch.

Overseeing logistics, venue management, stage build, lighting, LED content and production the Hang Loose team created a stunning 10 sim studio set for a whole host of celebrities to compete in.

Hosted by Naomi Schiff and Matt Gallagher, they were joined in the studio by Charles LeClerc, Alex Albon, Diogo Jota and Aubameyang to name but a few who battled it out on the virtual Monaco track to see who would take the title. It was no surprise that the local favourite came out victorious and that we gave him all the motivation he needed to claim top spot on the podium in the real Grand Prix shortly after.